Lead Faculty: Brian P. Simpson, Ph.D.
The Bachelor of Business Administration (BBA) degree prepares students for career opportunities and advancement in business and industry. Successful completion of lower- and upper-division BBA requirements ensures that graduates comprehend the relationships among marketing, quantitative theory, accountancy, economic principles and financial, human and organizational management. The BBA gives students an opportunity to specialize in designated fields by pursuing concentrations and minors, or to choose an individualized set of general BBA electives.
Bachelor of Business Administration/Master of Business Administration (BBA/MBA) Transition Program
Students must complete graduate-level coursework taken as part of the BBA degree with a grade of B or better. This coursework, which counts as electives, will not transfer as graduate-level credit to National University or any other institution as it is part of an undergraduate degree program. Grades earned in graduate level courses will be calculated as part of the student's undergraduate grade point average. Students must be within completing their last six courses in their undergraduate program and have a cumulative GPA of at least a 3.00 to be eligible. Lastly, students must apply for and begin the MBA program within six months after completing their final BBA course. Students must complete their MBA program within four years with no break exceeding 12 months.
Students in the BBA transition program may take up to three MBA classes as electives during the BBA. Students may choose from the following courses: MKT 602, LED 601, ECO 602.
The number of courses required to earn an MBA degree for transition program students is reduced from 14 to as few as 11 courses, depending on classes selected and grades earned.
Program Outcomes
To receive a BBA, students must complete at least 180 quarter units as described below, 76.5 of which must be completed at the upper-division level and 45 of which must be completed in residence at National University. (In the absence of transfer credit, students may need to take additional general electives to satisfy the total units for the degree.) Refer to the section of undergraduate admission procedures for specific information regarding admission and evaluation.
General Education Program Requirements
The general education program consists of a minimum of 70.5 quarter units. Of the 70.5 units, students must complete at least 4.5 units at the upper-division level and 4.5 units in diversity enriched coursework. A plus [+] indicates a diversity enriched offering. All undergraduate students working toward any associate or bachelor’s degree must meet the University diversity requirement.
National University has general education requirements in the following eight areas:
AREA A: ENGLISH COMMUNICATION (Minimum 15 quarter units)
AREA B: MATHEMATICAL CONCEPTS AND QUANTITATIVE REASONING (Minimum 4.5 quarter units)
AREA C: INFORMATION LITERACY (Minimum 4.5 quarter units)
AREA D: ARTS AND HUMANITIES (Minimum 13.5 quarter units)
AREA E: SOCIAL AND BEHAVIORAL SCIENCES (Minimum 13.5 quarter units)
AREA F: PHYSICAL AND BIOLOGICAL SCIENCES (Minimum 6 quarter units required [Note: one science lab is required])
AREA G: MODERN LANGUAGE (Minimum 9 quarter units)
See General Education section of the catalog for applicable courses.
(Students enrolled in a degree program under the School of Business and Management can elect to take general education electives to fulfill this requirement.)
AREA A-G: GENERAL EDUCATION (Minimum 4.5 quarter units)
Courses taken to achieve minimum levels of collegiate-level competency in the areas of writing and mathematical concepts and systems do not satisfy any portion of the general education requirement.
Preparation for the Major (6 courses; 27 quarter units)
MNS 205 - Introduction to Quantitative Methods for Business* (Prerequisite: Placement Evaluation)
ECO 203 - Principles of Microeconomics*
ECO 204 - Principles of Macroeconomics*
ACC 201 - Financial Accounting Fundamentals
ACC 202 - Managerial Accounting Fundamentals (Prerequisite: ACC 201)
LAW 304 - Legal Aspects of Business I
* May be used to satisfy general education requirements.
Requirements for the Major (8 courses; 36 quarter units)
BKM 400 - Business Knowledge Management Strategies
MGT 409C - Principles of Management and Organization
FIN 310 - Business Finance (Prerequisite: ACC 201)
MNS 407 - Management Science (Prerequisite: MNS 205)
MKT 402A - Marketing Fundamentals
MGT 430 - Survey of Global Business (Prerequisites: ECO 203 and ECO 204)
MGT 451 - Production and Operations Management I
BUS 480 - Integrated Business Policy (Capstone Course) (Prerequisites: At least nine BBA preparation and core courses)
Upper-Division Electives (8 courses; 36 quarter units)
Students may choose to take one of the BBA Concentrations listed below, and/or appropriate elective courses to satisfy the total units for the degree with the following prefixes: ACC , BKM, BUS, ECO, FIN, HRM, LAW, LED, MGT, MKT , ODV, or HUB.
Recommended Electives
BUS 491 - Internship Project
FIN 446 - International Financial Management (Prerequisites: FIN 310)
FIN 440 - Financial Institutions (Prerequisite: FIN 310)
HRM 409B - Survey in Human Resources Management and Organization Development
HRM 432 - Recruiting, Selection, Promotion, and Retention
HRM 439 - Legal, Regulatory, and Labor Relations Concerns in HRM
LAW 305 - Legal Aspects of Business II (Prerequisite: LAW 304)
MGT 400 - Ethics in Law, Business and Management
MGT 442 - Strategic Business Management
MKT 430 - Introduction to Global Marketing (Prerequisite: MKT 402A)
MKT 434 - Introduction to Market Research (Prerequisite: MKT 402A)
MKT 443 - Introduction to Advertising (Prerequisite: MKT 402A)
Concentration in Accountancy (472)
Faculty Advisor: Connie Fajardo - (916) 855-4137 - cfajardo@nu.edu
This concentration is designed for those majoring in business administration with its broad base of business-related disciplines, but who also wish to gain the intermediate-level accounting knowledge and skills appropriate for careers in the accounting and finance departments of a business, nonprofit, or government entity.
Students are encouraged to seek a nationally recognized accounting designation such as the CMA (Certified Management Accountant) or CFM (Certified in Financial Management). Those who are considering a CPA designation (Certified Public Accountant) are best served by enrolling in the B.S. in Accountancy degree program.
Students are strongly advised to contact the above-named Faculty Advisor for guidance and recommendations as to academic preparation that will best meet their career objectives.
Students must successfully complete the following courses for a concentration in accountancy and must have successfully completed ACC 201 before enrolling in any of these courses:
Requirements for the Concentration (6 courses; 27 quarter units)
ACC 410A - Intermediate Accounting I (Prerequisite: ACC 201)
ACC 410B - Intermediate Accounting II (Prerequisite: ACC 201)
Plus any four of the following courses:
ACC 410C - Intermediate Accounting III (Prerequisite: ACC 201)
ACC 431 - Advanced Accounting (Prerequisite: ACC 201)
ACC 432A - Taxation - Individual (Prerequisite: ACC 201)
ACC 432B - Taxation - Business (Prerequisite: ACC 201)
ACC 433A - Managerial Accounting I (Prerequisite: ACC 201)
ACC 433B - Managerial Accounting II (Prerequisite: ACC 433A)
ACC 434 - Government and Nonprofit Accounting (Prerequisite: ACC 201)
ACC 435A - Auditing I (Prerequisite: ACC 201)
ACC 435B - Auditing II (Prerequisite: ACC 435A)
Concentration in Alternative Dispute Resolution (185)
Faculty Advisor: Jack Hamlin - (858) 642-8405 - jhamlin@nu.edu
This concentration is designed for those students majoring in business administration who may seek entry into the Alternative Dispute Resolution field. ADR is in high demand in the business community, local, state and federal governments, and neighborhood communities. The successful completion of the ADR program will provide students with the necessary skills to become effective negotiators, mediators and facilitators and to promote peace and understanding between diverse cultures.
Requirements for the Concentration (4 courses; 18 quarter units)
Choose any four of the following:
ADR 400 - Alternative Dispute Resolution Processes
ADR 405 - Negotiation Fundamentals
ADR 410 - Facilitation Fundamentals
ADR 415 - Mediation Fundamentals
ADR 420 - Communication and Conflict
ADR 425 - Cultural Issues in Conflict Management
ADR 430 - Ethics and Neutrality
Concentration in Business Law (484)
Faculty Advisor: Jack Hamlin - (858) 642-8405 - jhamlin@nu.edu
This concentration is designed for students undertaking the Bachelor of Business Administration (BBA) or BA Management (BAM) degree. The concentration will provide students who have an interest in a career in law, business or government, with an understanding of the complex legal issues that exist in today’s business environment.
Requirements for the Concentration (6 courses; 27 quarter units)
Choose six courses from the following:
LAW 400 - Current Legal Issues
LAW 304 - Legal Aspect of Business I
LAW 305 - Legal Aspect of Business II (Prerequisite: LAW304)
LAW 440 - Comparative International Law
LAW 445 - Administrative Law for Business
LAW 455 - Public Contracting
ADR 400 - Alternative Dispute Processes
ADR 405 - Negotiation Fundamentals
Concentration in Economics (480)
Faculty Advisor: Nelson Altamirano - (858) 642-8428 - naltamirano@nu.edu
This concentration is designed for those students who seek to gain specialized knowledge in the field of economics. This concentration emphasizes market process (or free market) economics. Economics prepares students for careers in business, government, and nonprofit organizations. Economics also provides very good preparation for graduate level work, including in business, law, public policy, and public administration.
Knowledge of economics can increase one’s earning potential relative to other academic fields (including business and management). According to a U.S. Department of Commerce report, those with undergraduate economic degrees are among the highest paid workers. They place third out of fifteen academic fields (behind only engineering and agriculture/forestry). By concentrating in economics, students can take advantage of some of the increased earnings potential that economics makes possible.
For guidance and recommendations concerning the concentration in economics, please contact the above-named Faculty Advisor.
Requirements for the Concentration (5 courses; 22.5 quarter units)
Students must successfully complete five of the following courses for a concentration in economics. Students must complete at least three of the courses in residence at National University. Three of the five courses completed for the concentration must be ECO 401, 402, and ECO 430. It is recommended that students take the courses needed for the concentration in economics at or near the end of their program.
ECO 401 - Market Process Economics I
ECO 402 - Market Process Economics II
ECO 430 - Economics and Philosophy
Plus any two of the following
ECO 447 - Money and Banking (Prerequisite: ECO 203 and 204)
ECO 415 - Labor Economics (Prerequisite: ECO 203 and 204)
ECO 420 - International Economics (Prerequisite: ECO 203 and 204)
Concentration in Entrepreneurship (487)
Faculty Advisor: Bruce Buchowicz - (858) 642-8439 - bbuchowicz@nu.edu
This concentration is designed for those students who seek to gain practical knowledge in starting, managing, or running a business. The concentration is aimed at providing students with the specialized knowledge of entrepreneurship, e-business, small business management, and family business. Entrepreneurship is one of the core concentrations in many schools of business. Completing this concentration will enable students to compete in the marketplace for employment or to start new business ventures.
According to the U.S. Department of Commerce, California is a leader in small business and family business. This concentration will enable students to gain knowledge on various aspects of small business and family business including venture capital, risk management, registration of new business, security issues, bankruptcy, estate planning, and philanthropy. This knowledge, combined with knowledge gained in the BBA program will significantly enhance the earning potential of a student.
Students are strongly advised to contact the above-named Faculty Advisor for guidance and recommendations regarding academic preparation for this minor.
Program Outcomes
Upon successful completion of this program, students will be able to:
Requirements for the Concentration (4 courses; 18 quarter units)
Students must successfully complete the following four courses:
MGT 481 - Foundations of Entrepreneurship
MGT 482 - Small Business Management
MGT 483 - E-Business
MGT 484 - Family Business Management
Concentration in Finance (467)
Faculty Advisor: Gurdeep Chawla - (408) 236-1138 - gchawla@nu.edu
Career opportunities in finance are in three interrelated areas: financial institutions, including banks, insurance companies, credit unions and similar organizations; investments, including the sale of securities or security analysis; and financial management in all types of commercial and not-for-profit organizations. This concentration prepares students for future managerial responsibilities in these areas with an emphasis on the financial management of organizations.
Students must successfully complete the following courses for a concentration in finance. Students must complete at least four of the courses in residence at National University. It is recommended that students take these courses toward the end of their program after completing the upper-division BBA core courses.
Requirements for the Concentration (6 courses; 27 quarter units)
FIN 440 - Financial Institutions (Prerequisite: FIN 310)
FIN 442 - Investments (Prerequisites: FIN 310 and FIN 440)
FIN 443 - Working Capital Management (Prerequisite: FIN 310)
FIN 444 - Risk Management and Insurance (Prerequisite: FIN 310)
FIN 446 - International Financial Management (Prerequisite: FIN 310)
FIN 447 - Financial Planning (Prerequisites: FIN 310 and FIN 442)
Concentration in Hospitality and Casino Management (479)
Faculty Advisor: Michael Pickett - (858) 642-8374 - pickett@nu.edu
This concentration is designed for those majoring in business administration who seek entry or advancement in the management of hospitality and casino industries. There is a wide and growing range of opportunities for graduates including management, marketing, and community relations in hotels, restaurants, tourism facilities, and visitor’s bureaus.
Requirements for the Concentration (7 courses; 31.5 quarter units)
SMG 432 - Principles of Leisure Services Management
HCM 400 - Principles of Hospitality and Casino Accounting
HCM 430 - Principles of Hospitality and Casino Staffing
HCM 450 - Native American Tribal Community Development
HCM 440 - Cultural Diversity and Hospitality Management
HCM 420 - Hospitality and Casino Marketing
HCM 410 - Hospitality and Gaming Law
Concentration in Human Resource Management (468)
Faculty Advisor: Bernadette Baum - (858) 642-8404 - bbaum@nu.edu
This concentration provides education, knowledge and skills that apply to every level of an organization. This degree program is excellent preparation for students attracted to a career in the increasingly important field of human resource management.
Requirements for the Concentration (6 courses; 27 quarter units)
Students must successfully complete the following courses for a concentration in human resource management. Students must complete at least four of the courses in residence at National University. It is recommended that students take these courses in the order listed below toward the end of their program after completing the upper-division BBA core courses.
HRM 409B - Survey in Human Resources Management and Organization Development
HRM 432 - Recruiting, Selection, Promotion, and Retention
HRM 433 - Pay and Benefit Administration, and HR Technology
HRM 439 - Legal, Regulatory, and Labor Relation Concerns in HRM
ODV 410 - Organizational Development, Career Systems, and Training and Development
ODV 420 - Introduction to Organizational Behavior
Concentration in Marketing (469)
Faculty Advisor: Mohammed Nadeem - (408) 236-1150 - mnadeem@nu.edu
This concentration is organized around a managerial framework that gives students an understanding of the concepts of marketing as well as the application of these concepts in making decisions and managing marketing activities. There is a wide range of opportunities in marketing, including marketing management, marketing research, purchasing manager/buyer, market analysis, product/branch manager, retailing, sales promotion, and international marketing.
Students must successfully complete the following courses for a concentration in marketing, with at least four of them in residence at National University. It is recommended that students take these courses toward the end of their program after completing the upper-division BBA core courses.
Requirements for the Concentration (6 courses; 27 quarter units)
MKT 420 - Principles of Consumer Behavior (Prerequisite: MKT 402A)
MKT 430 - Introduction to Global Marketing (Prerequisite: MKT 402A)
MKT 434 - Introduction to Market Research (Prerequisite: MKT 402A)
MKT 443 - Introduction to Advertising (Prerequisite: MKT 402A)
Plus any two of the following courses:
MKT 440A - Sales Techniques and Methodology (Prerequisite: MKT 402A)
MKT 441 - Channel and Value Networks (Prerequisite: MKT 402A)
MKT 442A - Introduction to Public Relations (Prerequisite: MKT 402A)
MKT 445 - e-Marketing (Prerequisite: MKT 402A)
MKT 446 - Introduction to Services Marketing (Prerequisite: MKT 402A)
MKT 447 - Marketing for Entrepreneurs (Prerequisite: MKT 402A)
Concentration in Project Management (487)
Faculty Advisor: George M. Agrimis - (858) 642-8273 - gagrimis@nu.edu
This concentration is designed for students who seek specialized knowledge in the field of project management by preparing them for careers in industry. The undergraduate curriculum prepares people who choose a career in the discipline and elect to go on to their professional certification in Project Management and / or their MBA.
Project Management is one of the most emphasized management roles by organizations as a career path. The concentration can position a student to realize job opportunities that increase his or her potential for future earnings.
Concentration Program Outcomes
Requirements for the Concentration (6 courses; 27 quarter units)
Students must successfully complete the following courses for a Concentration in Project Management. Students must complete at least five of the courses in residence at National University (two of which must be PMB 400 and PMB 410). It is recommended that students take the courses needed for the Concentration in Project Management at or near the end of their program.
Prerequisite (1 course; 4.5 quarter units)
MGT 451 - Production and Operations Management I
Concentration Core Requirements (6 courses; 27 quarter units)
PMB 400 - Project Management Essentials (Prerequisite: MGT451)
PMB 410 - Project Planning and Control (Prerequisites: MGT451 and PMB400)
PMB 420 - Program Management (Prerequisites: MGT451 and PMB400)
PMB 430 - Project Accounting Fundamentals (Prerequisites: MGT451 and PMB400)
PMB 440 - Contract Management (Prerequisites: MGT451 and PMB400)
MGT 422 - Team Building and Management
Concentration in Sports Management (259)
Faculty Advisor: George Drops - (858) 642-8438 - gdrops@nu.edu
This concentration is designed for those students majoring in business administration who may seek entry into management and marketing in the specialized fields of the sports and fitness industries. There is a wide range of opportunities in sports management including professional sports, university and college athletic programs, high school athletics, fitness centers, golf and tennis clubs, sports instruction centers, leisure and recreational facilities and allied businesses.
Requirements for the Concentration (6 courses; 27 quarter units)
SMG 430 - Introduction to Sports Management
SMG 432 - Principles of Leisure Services Management
SMG 433 - Sports Financial Management
SMG 434 - Principles and Problems of Coaching
SMG 435 - Legal Aspects of Sports Administration
SMG 436 - Sports Marketing and Promotions
This program is available online.
National University is an affiliate of the National University System.