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MKT402A Marketing Fundamentals

Lead Faculty: Mohammed M. Nadeem, Ph.D.

Course Description

This course is the introduction to contemporary marketing theory and its application in the marketing implementation process. It places special focus on identifying market opportunity, product development, promotion planning, pricing decisions, and channels of distribution.

Course Information

Breadcrumb Trail

  1. Home
  2. Our Programs
  3. School of Business and Management
  4. Leadership, Management and Marketing
  5. Courses
  6. MKT402A

National University is an affiliate of the National University System.