Master of Science in Marketing,
Behavioral Economics (class-based)
4-week
COURSES
Year-round
enrollment
245K+ Alumni Worldwide
Overview
This specialization prepares students to understand individual and group deviations from economic theory as they relate to social, cultural, emotional, cognitive, and psychological factors. Focus on leadership and decision making. Decision making is explored in the context of managerial economic theory. Further, psychological aspects of economics are evaluated. Included is a consideration of global aspects of behavioral economics. Graduates are prepared to serve in a variety of fields involving leadership, economic decision making and complex analysis of human behavior.
Specialization Courses
- 3 courses; 13.5 quarter units
In this course, students study the price system, market structure, and consumer theory as they apply to managers in a variety of decision-making environments. This course covers the use of mathematical and economic decision-making tools for determining optimal levels of output, resource usage, and capacity planning.
A component of behavioral economics, the psychology of economics combines insights from psychology and economics and delves into the scientific examination of decision-making. Unlike traditional economic models that view individuals as purely rational actors, this field acknowledges people as emotional and impulsive beings who are shaped by their surroundings and situations. Throughout this course, students will investigate the main drivers behind choices, including probability, risk, reward, and the concept of time. Students will examine various human biases and behavioral tendencies that impact decisions, often without our conscious awareness. By utilizing its distinctive methodology to analyze a wide range of real-life scenarios, this field equips us with effective tools to enhance the decision-making processes.
Behavioral economics applied to macroeconomic and political contexts in which domestic and international businesses operate. The course emphasizes current macroeconomic innovations and events such as cryptocurrency with a focus on business cycles and policies; global trade and world financial and monetary systems; institutional analysis of government-firm relationships, sustainable development, the environment, and social responsibility.
Learning Outcomes
Upon successful completion of this program, students will be able to:
- Analyze leadership decision making from the perspective of managerial economics.
- Evaluate the operation of psychological processes in economic principles.
- Assess behavioral economics concepts in global context.
Program Disclosure
Successful completion and attainment of National University degrees do not lead to automatic or immediate licensure, employment, or certification in any state/country. The University cannot guarantee that any professional organization or business will accept a graduate’s application to sit for any certification, licensure, or related exam for the purpose of professional certification.
Program availability varies by state. Many disciplines, professions, and jobs require disclosure of an individual’s criminal history, and a variety of states require background checks to apply to, or be eligible for, certain certificates, registrations, and licenses. Existence of a criminal history may also subject an individual to denial of an initial application for a certificate, registration, or license and/or result in the revocation or suspension of an existing certificate, registration, or license. Requirements can vary by state, occupation, and/or licensing authority.
NU graduates will be subject to additional requirements on a program, certification/licensure, employment, and state-by-state basis that can include one or more of the following items: internships, practicum experience, additional coursework, exams, tests, drug testing, earning an additional degree, and/or other training/education requirements.
All prospective students are advised to review employment, certification, and/or licensure requirements in their state, and to contact the certification/licensing body of the state and/or country where they intend to obtain certification/licensure to verify that these courses/programs qualify in that state/country, prior to enrolling. Prospective students are also advised to regularly review the state’s/country’s policies and procedures relating to certification/licensure, as those policies are subject to change.
National University degrees do not guarantee employment or salary of any kind. Prospective students are strongly encouraged to review desired job positions to review degrees, education, and/or training required to apply for desired positions. Prospective students should monitor these positions as requirements, salary, and other relevant factors can change over time.